Kraus GroupMarketing
About Us

A growth partner built for measurable outcomes

Kraus Group Marketing is a modern digital marketing agency in Frankfort, Kentucky. We help startups, small businesses, eCommerce brands and established companies increase visibility, generate qualified leads and grow with confidence.

Our story

Founded on a simple frustration with agency theater

Pankaj Ahirwar started Kraus Group Marketing after watching too many businesses pay for beautifully formatted reports that never translated into revenue. The alternative we built is simple: senior practitioners, real research, and a weekly cadence of shipping.

Today we operate as an extension of our clients' teams across strategy, branding, web development, SEO, paid media, content, AI automation and business consulting. We are small enough to care and structured enough to scale with you.

Everything we produce — creative, code, accounts and data — belongs to you from day one.

0+

Projects Completed

0%

Client Satisfaction

0+

Businesses Served

0+

Years Combined Experience

Our Values

The principles behind every engagement

Outcomes over activity

We report on pipeline and revenue, not impressions and busywork.

Strategy before tactics

Every engagement starts with research, economics and a written plan.

Partnership, not vendorship

We embed with your team, share dashboards and own the result.

Craft in everything

Design, copy and code are held to a standard you'd be proud to ship.

Leadership

Senior people on every account

No layers of account managers between you and the specialists doing the work.

Pankaj Ahirwar, Founder & Growth Strategist at Kraus Group Marketing

Pankaj Ahirwar

Founder & Growth Strategist

Rachel Kim, Director of Performance Media at Kraus Group Marketing

Rachel Kim

Director of Performance Media

Devon Marsh, Head of Creative at Kraus Group Marketing

Devon Marsh

Head of Creative

Elena Ruiz, Lead SEO Strategist at Kraus Group Marketing

Elena Ruiz

Lead SEO Strategist

Owen Blake, Engineering Lead at Kraus Group Marketing

Owen Blake

Engineering Lead

Nina Castillo, Client Partner at Kraus Group Marketing

Nina Castillo

Client Partner

How We Work

A transparent operating system

01

Discovery

Goals, economics, offers and constraints mapped in a working session.

02

Research

Market, competitor, keyword and customer research with real data.

03

Strategy

A prioritized 90-day roadmap tied to measurable growth targets.

04

Creative Design

Brand, messaging and creative systems designed to convert.

05

Development

Websites, funnels, tracking and automation built and QA'd.

06

Launch

Coordinated go-live with analytics, attribution and alerts in place.

07

Optimization

Weekly experiments across creative, targeting and landing pages.

08

Growth

Scale winning channels and expand into new markets and offers.

Experienced Marketing Experts

Senior strategists, engineers and creatives — no junior handoffs.

Data-Driven Strategy

Every decision traced back to pipeline, CAC and revenue.

Transparent Reporting

Live dashboards plus a human explaining what changed and why.

Fast Turnaround

Weekly release cadence instead of quarterly slide decks.

Ready to build a growth engine that compounds?

Book a free 30-minute consultation. We'll audit your current marketing, identify the fastest wins and send a written plan — no obligation.

Book Free Consultation